Investment Yogi is a comprehensive personal finance portal that you should surely check out. It has different sections for personal financial planning – tax planning and online tax return filing, financial portfolio tracking, mutual funds etc besides lots of resources and articles on how to manage your financial position. Online trading is not offered as yet but it is planned soon. Founded by a team of NRIs who are shifting to India (Hyderabad), it also has a complete section on NRI financial planning – something that might give them a quick headstart.

Here’s a demo video

The startup is currently bootstrapped; they are closing an angel investment round soon and will seek VC finding in 4-6 months . The revenue model for the portal (not currently operational) will be three pronged a) premium budgeting, planning and wealth management related services (base model will be free & online any offline support will include fees), b) SAAS model c) Lead Gen model for some of the products where they will offer vertical search.

Investmnet Yogi has a very uncomplicated feel to it and it packs in lots of simple personal financial tools . Check out this lifetime financial planner; or these user forums.

And dont forget to check out these videos which seek to demystify scary financial jargon in a funny way. Here’s a sample –

Personal finance is a very competitive space. All the major banks have comprehensive offerings; portals like PersonalFn, MoneyControl, EquityMaster are well entrenched and there’s a clutch of online tax return filing services like TaxSmile, TaxShax, FilemyITReturn that have taken root. Investment Yogi in that sense has a tough job at hand.