Looking for a simple and inexpensive way of getting the word out about the cool website you just launched. You could take a leaf out of Delhi’s infamous autorickshaws, which are increasingly acting as mobile billboards. Mouthshut, OkTataByeBye & BuySellOldBooks seem to be early adopters of this genre of outdoor advertising. I started noticing these autos on Delhi’s streets some time back but lately, their numbers seem to be multiplying like rabbits. Check out these snaps that I clicked with my cameraphone.
I think these ‘auto-ads‘ are very high impact and specially effective at getting eyeballs from first time users (read non internet savvy audience). I have no clues about the cost or the mechanism by which these ads land up on the autos. In case you know something , do share it with Webyantra’s readers.
This is from Delhi; I am sure there are examples in other Indian cities (or abroad) where web startups are turning to low cost, non conventional modes of advertising. Do you know of any? Write to me or send me links/snaps; I’ll add them to this post….
What do you think of this?
Its time for a (much needed) comic break on webyantra. Sometimes its good to step aside from the big bad world of business and have a good laugh at your worklife and whatever it revolves around. Spend five minutes to check out these superb Web 2.0 cartoons that have been uploaded to SS. They rip apart everything that web 2.0 encompasses- blogging, RSS, acquisitions, youtube, myspace et al.