Zimoz is a website that allows you to create Web2.0 style postcards and publish them as a blog, or send them by email. The idea is based on the concept that ‘everyone likes to get a postcard‘. Hence you can tell your story or discuss issues in a format, that is the electronic equivalent of postcards. You can add images, videos, clipart et al to it and thereby add another dimension to that storytelling. Check out these postcard samples– they certainly do justice to the concept.

The site has been created by these guys (based in Mumbai & California), and they are currently bootstrapping. They wanted to create something unique and innovative and were looking at the various genres of user generated content (audio, video), emails and blogs, to conjure up some kind of a mashup. They decided on this idea, because it seemed a simple but interesting way of letting people tell their story. The fact that postcards are likely to conjure up pleasant memories of bygone years also seemed to help. Zimoz is something of a hybrid between a blog and email. People can reply to your blog (or your email) by their own postcard. You can decide if the blog is public or to be shared with friends/family only. This is what a blog looks like. The site also has some basic social networking features. Their future revenue model is likely to be based on contextual internet advertising and what the team calls, ‘long-tail classifieds‘ (letting user build ‘rich and expressive’ boutique and services catalog using the website).

Overall Zimoz seems like a cool, cute idea. And that idea has been executed quite well (the site’s visual design is very appealing).