Video sharing sites start to blip on the Indian Web2.0 radars

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India centric video sharing sites are gradually popping up now. I have been exposed to two such sites during the last week. I feel the entry barriers to creating and running a video site are far higher as compared to other Web2.0 applications. They entail very significant operational costs (on account of media storage & bandwidth); they are also far trickier to manage from a technical standpoint. And that probably explains why these sites are making a delayed appearance on the Indian Web2.0 landscape. Here are two video sites that have barely taken off their shrink wrappings-

in.jpgInfeedia– This site has been launched by a bunch of friends living in US, India and UK. It is positioned as a South Asian video aggregator. In fact Infeedia is not just an aggregator, it is also a filter, for it has a Digg style voting mechanism to surface the popular videos on the home page. Infeedia does not host videos; it allows you to post India centric videos (by copying the JavaScript code) from other popular video sites. Arun (from Infeedia) informs me that they had initially planned to have hosting but gave up that idea. Partly because of bandwidth cost considerations, and partly because of the existence of scores of other video hosting sites. This factor (by itself) probably weakens Infeedia’s inherent appeal. However if the site’s creators think imaginatively, I think, they can negate this apparent disadvantage. They should try to leverage the fact that the site is not just an aggregator, it also filters content on the basis of popularity. Which will become a very useful attribute, as Indian video content on the web grows to disorienting proportions.

The site’s (content) layout and its categorization structure (which is very Indianized) seems quite well thought out; however its visual design needs LOTS of improvement. And I don’t think that designing Web2.0 sites for a native 800X600 display resolution, is a good idea. Even in India, that resolution is fast becoming history. I spent a few minutes browsing the site and found a cool bunch of India centric videos, which had been voted to the top on the home page. And that’s the reason why I think that the filtering ability offers inherent value to users. Its up to Infeedia’s creators to think out of the box and capitalize on this differentiator.

tube1.jpgApnaTube– As the name suggests, this is a YouTube clone to the hilt. The site allows hosting of videos, so that’s a definite advantage over Infeedia. While the visual design of the site is quite pleasing to the eye, it needs improvement in terms of its usability. It seems to have been around for just a few days, but you can already find Google ads on the homepage. That flies in the face of conventional Web2.0 wisdom. The site appears to be having teething problems (it wasn’t accessible, the last two times that I tried), but that’s to be expected for a video site that has just gone live. Probably it’s a little early as yet to assess this site !

171 thoughts on “Video sharing sites start to blip on the Indian Web2.0 radars”

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  17. nikhil

    Hey here is a good news for all………
    http://www.canaravideo.com is a very fast and good website….
    there are more than 4,000 video’s……you can upload & share the video’s also…It is really an amazing work from the canaravideo team….three cheers to canaravideo team….wish u all the success in the future….

    Reply ↓

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  21. Rajesh Jain

    Hi,
    After reading the blogs I started watching all the videos and I found the same designed video sites, but was totally shocked with the amazing design of http://www.canaravideo.com
    Its amazing… Very creative site, they have very good collection of video site.
    The best thing what I liked about http://www.canaravideo.com is the videos are very fast. I did nt feel that I am watching the video online. I should appreciate the http://www.canaravideo.com team for their great work and effort. It seems to be the team is working smartly.
    well, one day http://www.canaravideo.com will compete internationally…
    Great going canaravideo.com team. Keep it up!!
    regards
    Rajesh Jain

    Reply ↓
  22. Rithesh Bhandari

    Hi Rajesh,
    I really encourage your statement…
    canaravideo is really amazing…having more no of videos and speed is very fast….There is no doubt that canaravideo will render a healthy competion with other Indian tube sites…
    Cheers,
    Rithesh Bhandari

    Reply ↓
  25. Prantosh

    From all the Indian video websites I been to,
    layfile.com     stood out the most. I believe layfile.com
    has the largest collection of desi videos from all parts of India. However
    meravideo is equally popular, but have lesser videos.

    Reply ↓

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  44. DDT-MODELS

    Thanks for your work! Now let’s see how you’ll interact with all the junk coming from social blogs, social networks, social software and the whole good load from web 2.0 😉 Tough luck on that!

    Reply ↓

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