Tag Archives: shopping

Storrz… online shopping with the social hook

Storrz is a Bangalore based online social shopping website that seems to have a few good things going for it. It recently demoed at the Delhi edition of Proto (where I thought it was one of the best startups on display). They have a concept that is intriguing, they seems to have struck the right initial channel partnerships and have paying customers to vouchsafe for the concept (check out the pitch slide deck below for details).

What Is Social Shopping

View SlideShare presentation or Upload your own. (tags: shopping social)

As the deck illustrates, shopping is (PARTLY) a social experience; the social influence varies from product to product and if done right, it can be a powerful idea. I think there are different grades of consumer behavior as far as shopping goes. Some shopping behavior is not social at all- think of the big branded products. Their share of voice in mainstream media is strong enough to induce trial purchase on a self-sustaining basis. On the other hand, for unbranded products (having low share of voice), the word of mouth component becomes more strident; often it can lay the seed for future mass market penetration. From that perspective, Storrz is doing something smart – check out their panel of online merchants. There is a disproportionate representation from lesser known brands, many of which are local players in different Indian cities. These merchants will see online orders from Storrz as a crucial part of their order basket (and coming from a hitherto untapped market as well) and hence strive for higher service quality. At least for a start, this is a much better strategy than trying to sell the omnipresent nationally branded items and try to take on the Ebays & Futurebazaars of the world.

Storrz is currently looking to raise some capital to fund its growth, in case this sounds interesting, you can ping its founder CEO Chandan at chandan.maruthi@justondemand.com.

And yes, the slide deck could have done better with Indian names…Tim has a poor connect with the target market.

MoneySaver… India’s most comprehensive shopping coupons delivery system

MoneySaver is aiming to be India’s most comprehensive deal/discount destination. It helps you save money on everyday errands- eating out, shopping, travel, buying cinema tickets et al. MoneySaver’s key advantage is its coupon database, which it claims is the country’s largest database of offers from top brands and premium restaurants. Based out of Delhi, Moneysaver is cofounded by Kunal Bahl, a former Microsoft employee. It is presently on offer only in Delhi/NCR but plans a nationwide expansion soon.

So how does it work?
At the heart of the system is the MoneySaver booklet which you need to buy for Rs 399/-. This contains paper coupons & mobile coupons, which can be redeemed at the merchant establishments (for the mobile coupons, you need to register you mobile number first using a scratch card that comes with the booklet). You can buy the Moneysaver booklet online, or from affiliate stores. The booklet has a validity of 6 months and contains discounts for a cumulative sum of Rs 30,000/- (WOW! thats a whole lot)

The company is targeting not just end consumers, but corporates & institutions as well. Institutions (e.g. schools) can use MoneySaver as a fundraising tool by retaining a portion of the sale proceeds. Large corporations can have customized MoneySaver books/discount programs into their sales, marketing and employee benefit programs. More details here and here.

Shopping is usually a highly localised activity. And deals/discounts make most sense if they are available at outlets that the consumer typically visits (there is lesser likelihood of the discount being availed if it is for a completely new shop). I checked out the deals on MoneySaver for Delhi and it covers many shops/showrooms that I visit regularly. So thats a definite plus!

There is off course no dearth of shopping discount booklets/coupons on offer, but their distribution and administration is fragmented. Often they are delivered through local vendors, newspaper hawkers etc. There are a handful of websites that aggregate shopping deals as well, but I doubt if they have significant traction. MoneySaver therefore has certain advantages that are hard to miss – it is planning a national footprint, it has its own website for distributing the coupon booklet, and it has a direct interface with merchant establishments for the deals, instead of relying on a third party or aggregating it from elsewhere.