Author Archives: Amit

StartupLunch…. startup hiring a la speed dating style

Main Page - Startup Lunch_1206209471560.png The team behind Proto has come up with a useful idea… it’s called Startuplunch and it’s meant to help startups & job seekers serenade each other before tying themselves into a hiring relationship. How is this supposed to work? Check out this excerpt from their website “…….the principle is roughly the same as the SpeedDating concept. The startup founders are seated on one side and the candidates get to say hello and have a quick conversation to talk about what the background of the founder is, why he started the company and what sort of person he is looking for, while asking questions to the candidate about the reason to join a startup and what his/her passions are and ten minutes later the same process continues with the next founder. Within an hour, you would have met/spoken to most of the startups, and by the end of the day would know whom to get in touch with for your first/next job….“. Just for clarity’s sake, this is not the job interview itself, rather a precursor to that.

And within a week of launching the initiative, the concept seems to have found quite a few takers. Check out the registrations in various cities – Bangalore, Chennai, Pune, Delhi. The date & locations are yet to be announced.

I’d look forward to see how this actually blossoms out. The concept is somewhat similar to the job fairs that are organised by the job portals (naukri, timesjob) , except that it’s startup focused.

And oh yes! Something that’s missing from the website is the menu to be served at the lunch-:)

Nasscom talk- ‘How organisations can harness the power of Web 2.0?”

Last Friday , I gave a talk at Nasscom (New Delhi) titled “How organisations can harness the power of Web 2.0?” This was attended by some 25-30 folks from Nasscom’s member companies. The presentation was focused on the marketing & social media aspects of Web 2.0, and the kind of opportunities Web 2.0 is throwing up for companies, irrespective of whether their own work is co-related to it. Amongst the audience were a few techies, but the majority consisted of budding entrepreneurs and marketing/PR folks working in mid to large sized companies.

I feel the following are four distinct way in which Web 2.0 can impact any organisation (and not necessarily technology companies).

Advertising / Brand-building through social networks & communities
– Social Media/PR through blogs
– Direct Sales (through advertising or lead generation)
– Mediated Market Research

And as the slide deck (below) will show, there’s a fair bit of activity happening in India on those fronts.

Enterprise 2.0 is another big area where Web 2.0 can have signficant impact on organisations, though it is internally focused on productivity gains through the use of tool/platforms that Web 2.0 has spawned.