My previous post about the feasibility of Indian Web 2.0 seems to have evoked strong reactions; check out the comments here & here. While that debate will continue, let us not miss out on the comical/bizarre that is happening around this buzzword.
Take a look at this snap of a recruitment advertisement taken by Abdul Qabiz (Abdul, thanks for sharing this!); it shows how the mainstream Indian IT industry is not to be left behind in capitalising on this trendy catchword. The ad has Web 2.0 in big, bold letters to capture eyeballs, but the job profile is miles away from anything to do with it.
Check out the original link on Flickr for a high resolution image.
Thanks for posting this here, I couldn’t do it on my blog..
I believe, not many companies get the idea of Web 2.0 (or new technology or way of doing) or they have their own interpretation. That’s fine as long as they are successfully solving the problems in hand.. But it’s kindda bad idea to use such terms to attract talents 😉
I keep seeing different advertisements in Cafe Coffee Day, TV etc. Which just talk about, how big X company is? instead of What does X company do or some of the innovations?
It’s sad to see most of Indian companies hiring folks in big numbers, keep them on bench (no projects) for six-months and at the same time one can notice their advertisements in different places for career opportunity. Is this good? Aren’t they slowing down the career growth of individuals? Initial years of one’s career are the most important phase…If companies make them sit idle for months, individuals are not motivated to be better and become lazy..
Anyway, long and slightly-offtopic comment but I felt like saying…
-abdul
Very apt post Amit (and Abdul). People tend to use the term Web 2.0 very liberally and in a very general sense.Going by the trends, very soon, all browser based applications will be called Web 2.0 and perhaps the term itself would lose its meaning.
Amit, some of the links (eg: the flickr one) are broken. They all lead to the previous post.
Siddharta
thanks for the tip; fixed the flickr link…
amit
Ummmm, why not someone enlighten everyone (not sure how many people need it though) on Web2.0? If for nothing else, just to clear the air. I see alot of comments (for previous post as well), where people complain that alot of folks are unaware of what Web2.0 really is, including Yours Truly. So…
Cheers,
R
If companies can sell mainframe and cobol as cutting edge technolgies, bug fixing and maintence as research then this add is a BIg improvement 😉
@Rohitesh
I guess most of Indian software engineer bother about how mcuh bucks they will get and onsite opportunity so why bother about career “Awareness” and anyway everysofware engineer appying here suppose to know what is web 2.0 🙂
@Rohitesh
Sorry for the plug but here is an Intro to Web 2.0.
If you need to read up on the definition of Web 2.0, read the excellent post by Tim O’Reilly. He’s the one who coined the term ‘Web 2.0’. The link to the story is here: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
An extract from the last page:
“Core Competencies of Web 2.0 Companies
In exploring the seven principles above, we’ve highlighted some of the principal features of Web 2.0. Each of the examples we’ve explored demonstrates one or more of those key principles, but may miss others. Let’s close, therefore, by summarizing what we believe to be the core competencies of Web 2.0 companies:
* Services, not packaged software, with cost-effective scalability
* Control over unique, hard-to-recreate data sources that get richer as more people use them
* Trusting users as co-developers
* Harnessing collective intelligence
* Leveraging the long tail through customer self-service
* Software above the level of a single device
* Lightweight user interfaces, development models, AND business models
The next time a company claims that it’s “Web 2.0,” test their features against the list above. The more points they score, the more they are worthy of the name. Remember, though, that excellence in one area may be more telling than some small steps in all seven.”
O my god. Whats wrong with people dont they google before putting things in the news paper? But I am sure in place like Hyderabad where software is all what the common man knows about would have thought web 2.0 is some new technology and the company would have had a nice traffic at their interview booth.
o3MKK0 Numerous honorary degrees; major thoroughfare in Detroit is named after her; SCLC sponsors an annual Rosa Parks Freedom Award; Spingarn Medal, NAACP, 1979; Martin Luther King Jr Award, 1980; Service Award, Ebony, 1980; Martin Luther King Jr Nonviolent Peace Prize, 1980; The Eleanor Roosevelt Women of Courage Award, Wonder Women Foundation, 1984; Medal of Honor, awarded during the 100th birthday celebration of the Statue of Liberty, 1986; Martin Luther King Jr Leadership Award, 1987; Adam Clayton Powell Jr Legislative Achievement Award, 1990; Rosa Parks Peace Prize; honored with Day of Recognition by Wayne County Commission; U.S. Congressional Gold Medal of Honor, 1999.
According to the old saying, “some people are born to greatness, and some have greatness thrust upon them.” Greatness was certainly thrust upon Rosa Parks, but the modest former seamstress has found herself equal to the challenge. Known today as “the mother of the Civil Rights Movement,” Parks almost single-handedly set in motion a veritable revolution in the southern United States, a revolution that would eventually secure equal treatment under the law for all black Americans. “For those who lived through the unsettling 1950s and 1960s and joined the civil rights struggle, the soft-spoken Rosa Parks was more, much more than the woman who refused to give up her bus seat to a White man in Montgomery, Alabama,” wrote Richette L. Haywood in Jet. “[Hers] was an act that forever changed White America’s view of Black people, and forever changed America itself.”
From a modern perspective, Parks’s actions on December 1, 1955 hardly seem extraordinary: tired after a long day’s work, she refused to move from her seat in order to accommodate a white passenger on a city bus in Montgomery. At the time, however, her defiant gesture actually broke a law, one of many bits of Jim Crow legislation that assured second-class citizenship for blacks. Overnight Rosa Parks became a symbol for hundreds of thousands of frustrated black Americans who suffered outrageous indignities in a racist society. As Lerone Bennett, Jr. wrote in Ebony, Parks was consumed not by the prospect of making history, but rather “by the tedium of survival in the Jim Crow South.” The tedium had become unbearable, and Rosa Parks acted to change it. Then, she was an outlaw. Today she is a hero.
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