Tag Archives: Web2.0

HttpFuse… thematic bookmarking service that can be super useful

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Fuse is a new Web2.0 bookmarking utility that combines simplicity and utility in an elegant way. A fuse is a collection of bookmarks/links on a particular topic; unlike personal bookmarking services (like Delicious, StumbleUpon) it is built up by a community of people rather than an individual. The website called Httpfuse (thats a confusing name!) contains collection of such fuses on a wide variety of topics. It claims to have 2.6 million fuses and 4.6 million links as on date (if these are user generated, then it is a mind-boggling figure).

Build by a Hyderabad based company, Httpfuse is conceptualisd as a knowledge resource like Wikipedia but with a twist- people can discover quality links/bookmarks instead of writeups/articles . Check out this blogpost about how Fuse is different from search engines, Delcious, Digg, Mohalo, StumbleUpon etc.

The fuses are embeddable which makes the idea even more powerful… check out the one below about the iPhone.


I think this is a super idea- it is simple, clearly serves a purpose, and adds a new dimension hitherto not available. I do not recall seeing this functionality in any of the hundreds of social bookmarking sites that exist on the web. The company believes that their utility is useful in a variety of situations. A Fuse can be plugged into any community- a social networking community or a blogging community. It can be used in enterprise wikis and on company websites (in the product FAQs & help sections). This makes so much sense since you can create different sections within the fuse and bunch like urls together.

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Nasscom talk- ‘How organisations can harness the power of Web 2.0?”

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Last Friday , I gave a talk at Nasscom (New Delhi) titled “How organisations can harness the power of Web 2.0?” This was attended by some 25-30 folks from Nasscom’s member companies. The presentation was focused on the marketing & social media aspects of Web 2.0, and the kind of opportunities Web 2.0 is throwing up for companies, irrespective of whether their own work is co-related to it. Amongst the audience were a few techies, but the majority consisted of budding entrepreneurs and marketing/PR folks working in mid to large sized companies.

I feel the following are four distinct way in which Web 2.0 can impact any organisation (and not necessarily technology companies).

– Advertising / Brand-building through social networks & communities
– Social Media/PR through blogs
– Direct Sales (through advertising or lead generation)
– Mediated Market Research

And as the slide deck (below) will show, there’s a fair bit of activity happening in India on those fronts.

Enterprise 2.0 is another big area where Web 2.0 can have signficant impact on organisations, though it is internally focused on productivity gains through the use of tool/platforms that Web 2.0 has spawned.